Hensons is to launch a new look this spring
which, whilst updating its image, also pays homage to its heritage.
The smart rebrand will feature across its delivery fleet, as well as all its signage and printed materials.
The new logo, which focuses on the letter ‘H’ as a visually strong brand mark, also comes with a new strapline, ‘We Love Good Food’, which encapsulates the company’s ethos on quality, and appears above the date of the company’s foundation.
Hensons, which is now based in London’s Kings Cross, was established in 1895 in the capital’s famous Smithfield meat market and has been involved in the meat rade ever since, most recently as a catering butcher and producer of salt beef and gourmet burgers. Hensons makes fresh burgers daily using only Angus and UK beef, which guarantees complete traceability from farm to fork, to a range of bespoke recipes for wholesale and restaurant clients. It sponsors a dedicated website, www.saltbeef.com, to promote salt beef.
As well as supplying catering businesses across the South East, the company also manufactures and imports speciality products, such as salt beef and Continental produce, which it then sells to wholesalers across the country.